Today it’s not about what you know. It’s about what you make. What you invent. What you design. What you built. It’s about ideas. It’s about creativity.

We need new ideas. We need to work together. And it’s gonna be a challenge.

Creativity is about storytelling. And expression. And passion. And heart.

Now creativity is digital. There are entire generations that have grown up in the digital world. Creativity is more important than ever.

But the tools have changed. Students and teachers are doing amazing things; in science, in business, in medicine, in education and in things we haven’t even thought yet.

Digital expression is the new literacy. Creativity is the new fluency.

Learn the tools.

Because creativity is not an elective anymore, it’s our future.

Well done Adobe! :) I love this ad. I love the fact that Adobe understands creativity. And I love the emphasis on creativity and digital. The intersection of the two is where my passion lies. It always has been. And if this is the future, then I so can’t wait to explore and learn – and create. Hope you will join me in this journey.

Happy hump day.

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